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Sustainability includes many aspects, and often commonsense

It's not because we're unique, but it's a commonsense approach to resources

Sanne Laumann, Executive Assistant at Airmaster.

At the ventilation company Airmaster, sustainability is not just environmental, but part of the business strategy that should also characterize the entire company. For a number of years, they have been focusing on behaving sensibly, including in terms of resources, and today it is part of the sustainable mindset.

Of course, Airmaster does EPDs on our decentralized air handling products and product-specific LCA calculations, but this seems quite natural because at Airmaster we are very much focused on what our customers want from us. Certifications, etc., are having an impact on many customers, and the company is feeling the effects:

"We consider sustainability as an extremely broad concept that also covers the social area and is part of our business strategy. We are constantly adjusting our processes and products and how they are put together. We have always done so, and with the principle that it must make sense and be reasonable. We are a customer-driven company, and when our customers start to focus more on certifications and labeling schemes, we are ready because we have been doing this for a long time. It's not because we're unique, but it's a commonsense approach to resources," says Sanne Laumann, Executive Assistant at Airmaster.

"We actively use our product-level LCAs to look at the entire product value chain and analyze where we can actually improve and create an even better product." 

Learning about circular business models, etc., from foreign departments
Of course, Airmaster would like to have some of the certifications today, but that doesn't really make our products better, explains Sanne Laumann, mentioning EPD, which is really just a product specification, and we know the content of our products. But of course, we can also be better:

"We actively use our product-level LCAs to look at the whole product value chain and analyze where we can actually improve and create an even better product. We learn a lot from other countries where we are also present. This includes the Netherlands, which is at the forefront of circular business models. It helps us to prepare ourselves for the development in that direction here in Denmark," she says, adding that one of the things that is becoming more focused on is renewal rather than building new, and Airmaster's decentralized air handling solutions are well suited for this, among other things, because of the flexible installation options."

Airmaster's decentralized air handling solutions are easy and flexible to install in both new builds and renovations.

Resource savings and return flow are in the DNA
Sanne Laumann cites a number of examples of Airmaster working on several areas that they have not previously articulated as sustainable. This includes the use of materials in the form of packaging, which they have naturally wanted to use as little as possible, and recycle as much as possible, for many years:

"Our DNA has brought us to the level we are at today. Our meticulousness and our product mean that we are already well ahead of the game without necessarily having a huge sustainability strategy. Now we want to go one step further. We want to be even better - we want to deliver products that are better for the future, in more ways than one. We also want to be chosen as a supplier because we actually make a difference. This applies to energy, insulation, and packaging, where we have a long-standing agreement with our suppliers that we will return the packaging and racks so that they can be part of a return flow. Furthermore, we always focus on using recycled materials, and a large part of our insulation material, for example, is already made from recycled materials. Furthermore, topics such as indoor climate and well-being, etc., are now at the top of the agenda, and it speaks directly to our air handling solutions, which contribute to this. If there are more requirements, we will meet them too," she stresses.